"Brand Beckham" hit by new wave of sex allegations

Beckham: Yet more sex claims

Just months after he filed a multi-million pound lawsuit against American magazine In Touch Weekly over allegations that he had enjoyed a tryst with a £10,000-a-night Bosnian prostitute, David's "brand Beckham" has been hit by a more scandalous claims.

The latest allegations - made by the same celebrity magazine - are thought to have come out in court, as father-of-three Beckham takes legal action against the magazine's German publishers Bauer.

In Touch alleged in September that Beckham, 35, cheated on wife Victoria by having sex with former "high-class call girl", Irma Nici, on at least two occasions, once with another woman joining them - allegations which prompted the former England captain to issue a writ against the publishers, reportedly claiming £16 million in damages for printing the ‘completely untrue’ story.

Now it's thought the publishers have used the privilege of court rule to make new claims, reportedly revealing that they were poised to run a story about a second fling - this time with an unnamed LA-based lingerie saleswoman.

The ongoing headaches for 'brand Beckham' come after a few relatively scandal-free years, following a turbulent year in 2004 when David was accused of having a 'one-night stand' with Malaysian-born escort Sarah Marbeck and - more famously - a full-blown affair with his bisexual former PA Rebecca Loos.

At the time, Beckham dismissed the allegations as "ludicrous" in the case of Ms Loos and "absurd and unsubstantiated" in the case of Ms Marbeck but, perhaps tellingly in the eyes of many, never sued either girl!